“A sneak peek at the new Ann…” is how many of the mailers and in-store coupons read from Ann Taylor these days. Starting this Fall, Ann Taylor is introducing a new look filled with “frothy tops, perfect pencil skirts and easy, elegant dresses”. They have hired a new design team and are doing away with the Margo, Lindsay and Audrey fit for pants. There will now be two styles, the Signature and Modern fit.
The price point will also be a bit higher as they are trying to introduce “must-have” pieces for your wardrobe, (this 
means something that you just have to have, regardless of the price). They will also be bring back size 14s to the store, (as they took them out briefly to only sell them online), but have permanently removed the double zeros. That size, along with the largest sizes, will still be offered online.
I have lots of clients, including myself, who are nervous and unsure of the new design. This stems from the fact that so many of my clients love and rely on the Margo trousers. No tailoring was needed for the pear body types as the Margo was a perfect fit for them. After looking on the web site, it states that the Signature fit will closely resemble the Margo.
I know that they wouldn’t have introduced a new design without a lot of research behind it, so until then, we will all have to wait and see what the “new” Ann Taylor will bring. It seems to me, that it will be items that have a much more tailored and fitted silhouette and perhaps even a bit younger in style as well. To be continued…
