Zara is coming to Chicago.  Downtown Chicago that is.  This Spanish retailer already has one store in Old Orchard, but will be opening two stores this November.  One in River North, on Michigan Avenue, and one in the Loop.

I like Zara, but that’s because they fit my silhouette.  Since I’m an hourglass, their tailored jackets and pencil skirts fit me well and I love the European details.  They are also known for turning out trends at a rapid pace, (lead time is about two weeks from idea to store), however, they do have plenty of basics like coats, t-shirts and blazers.

Since they are European, the items do run small.  Jackets are narrow in through the shoulders and upper arms, and pants are not very generous in through the hip and thigh.  This store is not for everyone, but to give you a guideline, it is seen as an upscale H&M.  Items work well for an hourglass or rectangle, and a pear can wear the fitted tops and blazers.